Located 80 km northwest of Tasmania, Australia, at 40 ° S, King Island is a small island with a population of 1,500 and an area of 1,100 km2. The largest city is Currie and the main industries are cattle farming, fisheries and tourism. Due to the westerly winds, clean air always flows into the island, and with its subtropical climate, the island is warm throughout the year, and is also known for its heavey amount of rainfall. And in recent years, King Island as been a very popular destination for tourists due to its wonderful and clean environment, such as using rainwater as drinking water. It is in this spectacular environment that the King Island Beef stroll freely around the pastures stress free, and feed on very high nutrient grass.

In addition to the warmth and heavy rainfall throughout the year, the nutritious clay layers of the island grow one of the the best grass in the world. Maximum temperature never exceeds 30 degrees even in summer, so the grass is green all year around. King Island is a very unique place unlike anywhere else in the world. In this special environment, the cows graze freely, grow stress-free, and eat as many grass as they please. There are no need for growth hormones, antibiotics or GMOs because they are not stressed or overcrowded. King Island is said to be the best environment for grass fed beef.

Unlike traditional grassfed where the cattle eat grass grown in the wild and different varities of grass according to season, pasture fed beef are fed with grass of high nutritional value (clover, ryegrass etc.) by controlling the growth of the grass from seeding. This is the new standard of grassfed beef to ensure the finest quality beef. Grass on King Island farms are highly nutritious and contain about 110 megajoules (heat) and about 16% protein per kilogram.

Every cattle is bred by 100% contract farmers under the JBS Farm Assurance Program, and managed with strict protocals.

What is included in the JBS Farm Assurance Program...

• ・Grow only with grazing
• ・No use of genetically modified fertilizers for grass
• ・No use of growth hormone or antibiotics from start to finish
• ・Handling of live cattle under animal welfare act

※Every process is audited regularly by third party auditors and recorded

King Island Beef is a special brand of beef that we work together to market for the Japanese marekt with our supplier, JBS Australia. Not only is it natural, but by managing everything from farming to processing and shipping, we work to respond to the need for a diversified beef market with "added value" and "high quality". All King Island Beef barnd is sold exclusively through Blue Link for the Japanese market, and we can promise that you will enjoy its one of a kind quality and taste.
King Island Beef – Australias premium natural beef